Reading’s Eastern League club has served as the Double-A affiliate of the Philadelphia Phillies since 1967, the longest current relationship in all of baseball. And throughout this enduring arrangement, the team has simply been known as the Reading Phillies.
Until Saturday when they officially changed their name to the Fightin Phillies.
The team’s primary logo features an ostrich, a nod to the enduring popularity of the franchise’s Crazy Hot Dog Vendor. The bespectacled character’s ballpark routine involves riding his pet ostrich, Rodrigo, onto the field and throwing frankfurters into the crowd while screaming at the top of his lungs.
The ostrich motif is just one of many new looks swirling around the Fightin Phils. The navy blue home cap features a punching “F” (in which part of the letter takes the shape of a fist), while the lighter blue road cap features an anthropomorphized hot dog with a cursive “B” scrawled upon him in mustard. This latter mark references Reading’s status as “Baseballtown,” a nickname bestowed upon the city in honor of its longstanding passion for the national pastime. And chief among the array of alternate caps is a navy blue number sporting a deep red feathery “R,” which is a nod to the 1950s-era Reading Indians (a team that featured the likes of Roger Maris and Rocky Colavito).