CTP (the Boston Red Sox ad agency) and HLK (the Cardinals’ agency) have a little bet going for the World Series and it’s playing out on their fun website BeardsvsBirds.com.
Lots of very funny and snarky smack talk.
The payoff for their bet:
LOSING AGENCY MAKES DONATION TO WINNING TEAM’S CHARITY. CTP would donate to Cardinals Care, the team’s non-profit foundation providing assistance to children’s agencies through efforts such as building baseball fields and supporting youth baseball teams. HLK would donate to Red Sox Scholars, which provides mentoring, enrichment activities and college scholarships to 220 Boston Public School students.
LOSING AGENCY CEO INTERNS FOR THE DAY at the winning agency.
LOSING AGENCY SERVES WINNING AGENCY DINNER. If Boston loses, CTP will bring Harpoon Ale, Fenway Franks and clam chowder to HLK. If St. Louis loses, HLK will bring Budweiser, toasted ravioli and pork steaks to CTP.
LOSING AGENCY TURNS WEBSITE AND SOCIAL CHANNELS OVER TO WINNER THE DAY OF THE VICTORY PARADE. The winner will also re-write the email signatures of the losing agency and the receptionist must answer the phone with, “Congratulations to the World Series Champion (Boston/St. Louis), you have reached (HLK/CTP).”
LOSING AGENCY WILL RE-NAME SOFTBALL TEAM IN HONOR OF WINNING TEAM